Promote Your Website: Search Tools
Many companies after spending a substantial amount of money on the development
of their websites assume that once the website is published on the Internet,
people will flock onto it and, therefore, do not take website promotion as
seriously as the development part of it. Today, with millions of websites
around, no matter how great your website is, if you don't promote it
effectively, you will not get the visibility that your site deserves.
Effective promotion of a website starts with submission of the site to various
search tools available on the Internet. There are two different types of search
tools: search engines and directories. Search engines index their listings based
on the information retrieved by their spiders that crawl through the Internet
following links constantly looking for new websites. The directory listings are
compiled by human editors from the URLs submitted to the directory. If your
website is listed in the directories you can be sure that the spiders of
different search engines sooner or later will index your site. That's why you
should start submitting your website first from search directories.
Search Directories
Among all the search directories available on the Internet, Yahoo! and DMOZ are
the most important ones.
Open Directory Project or DMOZ
DMOZ is the second largest human compiled search directory on the Internet after
Yahoo! Open Directory Project is a huge web directory of Internet resources. All
submission to the directory is evaluated by volunteer editors. There is no fee
to be paid to get an inclusion in the directory. As a human edited directory it
might take more than a month to get your site evaluated. Once you are listed in
the DMOZ,
within two weeks to two months your website will start appearing on search
engines like AOL Search, Teoma, HotBot, Google, Lycos, AllTheWeb, Excite, Go2Net
and a number of regional search engines. At present around 354 different search
engines and portals use data from Open Directory Project. This is one of the
main reasons why you must consider submitting your website to DMOZ.
Submitting your site to directories is a bit trickier then submitting to search
engines.
Following rules are common for almost all directories:
- Check to see if your website is already in the directory
- Write an objective description of your website
- Search out the specific subcategory from the directory hierarchy
- Follow the rules of submission as specified
Make sure you follow these rules while adding your website in DMOZ. This will
improve your chance to get your website accepted and reduce the processing time.
Yahoo!
Yahoo! is by far the number one destination for Internet surfers. Although the
search results for Yahoo! is provided by Google, many people still prefer to
browse through Yahoo! directory to find whatever they are looking for. This
makes an inclusion to Yahoo! directory quite valuable for ecommerce sites.
Yahoo! presently charges yearly fee of US $299 for each web site submitted. The
fee is nonrefundable, which means if for some reasons Yahoo! declines to add
your website in its directory you will not get your money
back! The only thing Yahoo! guarantees is that the editors will look at your
submission within seven days and send you an answer.
Should you consider submitting your site to Yahoo!? It all depends on the kind
of business you are in. Some sites receive an overwhelming number of traffic
from Yahoo!, others hardly receive anybody. My suggestion: list your website in
Yahoo! directory for a year and see the outcome. If you feel comfortable with
the result you are receiving – continue. If the result is not satisfactory you
can always cancel their service after one year.
LookSmart
Although it is the third largest directory on the Internet as a search portal
LookSmart is not that popular. However, it provides directory listings to MSN
search, About.com, Infospace, Inktomi and others. It is probably still the best
way to get high ranking in MSN search. LookSmart is a fee based service. You pay
US $49 submission fee for the site review by their editors and 15 Cents for each
click through. Pay per click minimum monthly payment is US $15.
For noncommercial sites LookSmart has a partner directory named "Zeal". Zeal is
a community directory for Internet surfers. To submit a site to Zeal you first
have to become a member by passing a quiz test. The reason I am mentioning Zeal
here is – you can actually submit noncommercial portion of your site to Zeal and
receive an appearance in all of the places that LookSmart listings show up,
without paying a pay-per-click fee.
Other Directories
Other small but notable directories that you should consider are joeAnt,
GoGuides and Gimpsy. Don't expect large traffics from these directories;
however, they will help enhance your link popularity. Link popularity is a
concept which means- how many sites have links pointed towards your website.
Link popularity is important because your website's rank in the search results
depends on it in a big way.
Search Engines
Search engines use special programs to crawl the Internet and index web pages.
These robot programs are called "Bot" or "Spider". Spiders crawl up the Internet
using links. That's why it is so important to have back links to your website.
When you make a search, the search engines show you the results that are
retrieved from the servers, where all the indexed web pages are cached. Only
when you click on a link from the search result you see the real web page.
The most important search engines are Google, Altavista, AllTheWeb, Teoma, Lycos
and MSN, HotBot, AOL Search, etc. Google
No doubt that Google is the best search engine available on the Internet today.
According to Google, they have indexed over 3.5 billion pages up to now! More
Internet surfers are prone to use Google because it has great search enhancing
functions, and you can always expect relevant and quality search results.
You can submit your link using Googles Add URL page located at
http://www.google.com/addURL.html. However, if you have links pointing
towards your site on other websites, you can be sure that Google's spider,
Googlebot will eventually come and index you site. Contrary to popular believe
once your site is indexed, there is not need to resubmit your pages to Google,
even if you updated the pages. If, although it is not necessary, you submit your
website to Google, submit only the index page, it will find the rest of the
pages using the links anyway.
Altavista
Once powerful, Altavista started to loose grounds to other search engines in a
big way. Submitting to Altavista is fairly simple! From the home page click on
the "Submit a Site" located at the bottom of the page. There are two choices for
you: either you can choose the "Basic Submit" service, which is free or for an
immediate inclusion, you can choose the "Express Inclusion" service.
To prevent automatic submission of URLs, on the submission page Altavista added
submission code that has to be inserted manually along with the URL. The Express
Inclusion service costs US $39 for the first URL for six months.
AllTheWeb
This search engine is becoming quite popular lately. It has a very large
database. AllTheWeb has very sophisticated search functions like searches for
pages linked to a given page, searches within URLs or page titles, and searches
limited by page size. It provides search results and technology to Lycos and
Ebay. Submission to AllTheWeb is quite easy. Use the following link page to
submit your URL:
http://www.alltheweb.com/add_URL.php If you need an express inclusion, you
have to use "Lycos InSite" service of Terra-Lycos. The rate is US $35 for a full
year inclusion.
Teoma
If you care about Teoma, a much hyped search engine, which is actually an
additional search engine of Ask Jeeves, you can use its paid inclusion program
located at
http://ask.ineedhits.com/sitesubmit.asp?id=30270. It charges US $30
per year for first URL and US $18 for additional each.
Inktomi
You may not heard about Inktomi, but many popular search engines use the results
from Inktomi such as AOL, Excite, Go.com, HotBot, IWon, Overture to name a few.
For secondary search result even MSN uses it! Yahoo! recently bought Inktomi.
Which means that very soon even Yahoo! might give priority to the search results
coming from it. Inktomi provides a paid inclusion service. Inktomi sells its
inclusion service exclusively through its reseller partners. You can find them
over here:
http://www.inktomi.com/products/web_search/submit.html The fee is US $39 per
URL for a year and US$25 for subsequent URLs.
*************************************
Nowshade Kabir is the founder, primary developer and present CEO
of
Rusbiz.com. He has Ph. D. degree in Information Technology. Dr. Kabir
has over 12 years of experience in International Trade and has worked as an
advisor to several government projects. You can contact him at
nowshade@rusbiz.com
http://ezine.rusbiz.com,
http://www.rusbiz.com
